What is the PR landscape in China like?
The whole concept of public relations is still evolving in China. Traditionally, print coverage was arranged on a one-on-one basis with a reporter, and secured with a “transportation fee” in a small envelope tucked in a press kit. While that still remains the norm in some cases, public relations in China is evolving in to a more transparent industry. All things considered, the Chinese media is hungry for relevant business news from Western companies, and coverage of press releases remains high. If you wish to garner positive results from your communication efforts, there are a few simple rules to follow.
