What makes a good HTML email newsletter?
I’m always amazed at how so many people change when they are the ones writing email newsletters rather than receiving them. Instead of putting themselves in the position of the recipient, they write reams of detailed information relevant only to themselves and wonder why they can’t maintain an effective email mailing list. It’s not just about the email newsletter software, it’s about what goes in it that really counts. Much of the best practice about writing an effective marketing based newsletter is common sense but is overlooked most of the time. I’m assuming you will already be following the best practice email newsletter protocols such as: • Double opt-in • Easy unsubscribe • Permission based emails Here are my golden rules for writing effective newsletters: • Think of your audience they are busy and have little time or incentive to read your newsletter • Make it relevant to your audience – don’t send out a vast email to a wide range of people • Segment, segment and segment. Much b
