What is Winter Feels Good (WFG)?
A. WFG is a public awareness campaign that promotes the health, fitness and social aspects – and benefits – of snow sports participation. It combines media relations with community outreach to increase participation in snow sports and to address the lack of physical activity in the United States, particularly among youth. By highlighting the health, fitness and social benefits of snow sports, WFG moves beyond traditional industry marketing efforts. It educates and inspires youth through key influencers, including teachers and parents, and through creative connections with education, community and government groups.
