How does TransFair USA feel about large-volume retailers like WalMart and McDonald’s carrying Fair Trade Certified products?
The expansion of Fair Trade Certified products into thousands of retail outlets across the U.S. means TransFair USA is extending the benefits of Fair Trade to a growing number of farming families around the world. And giving Americans the opportunity to purchase Fair Trade products wherever they choose to shop makes it possible for a broader range of consumers to be part of the Fair Trade solution. That’s why TransFair is working to make Fair Trade Certified products available everywhere; at large retailers and national chains as well as small independent stores and cooperatives. TransFair understands that consumer confidence in the Fair Trade Certified label is of utmost importance to our model. That’s why we never lower our product certification standards for any company, regardless of their size or commitment to Fair Trade. The Fair Trade Certified label on a product package is the consumer’s guarantee that the product has met strict social, economic and environmental standards. The
