What are customer magazine used for?
Hundreds of companies, across all industry sectors, are discovering that a customer magazine can deliver measurable results – increasing customer loyalty, generating new business promoting brand awareness and boosting sales. For example, research has shown the sales of featured products in Homebase’s Ideas see significant uplift, with readers spending 3.5 times more than non-readers. Furthermore readers were found to regard Ideas in the same way as a paid for title such as Ideal Home.
