What Are SCBA’s Responsibilities?
SCBA will provide mailing labels for all member (and non-member, if desired) radio and television stations in South Carolina. We will also provide cover materials to accompany the spot(s) introducing your organization as an NCSA participant.In those materials, stations are encouraged to not only run the spots frequently and in the best time slots available but to also return monthly affidavits indicating what days and times spots ran and the dollar value of the airtime. In turn, SCBA will provide the sponsor with regular reports summarizing which stations ran the spot(s) and how many spots were run at what value. At the end of your NCSA campaign, SCBA can tell you what rate of return was received based on your investment. Historically, our sponsors receive a minimum of 3 to 1 representing the value of the aired spots compared to the dollar investment. What Number of Spots Can We Provide At What Length? What About Content? NCSA campaigns can be from three to twelve months in length. Thr
