Does Snippies do focus groups?
No – and yes. All research we conduct is designed to yield not only insights, but dynamic presentations as well. Since most focus groups do not fit these criteria, Snippies steers clear. However, we’ve run groups “The Snippies Way,” as a supplemental group or as the final group after a series of groups run by traditional means. “The Snippies Way” means everything – group size, room setup, lighting, camera and microphone placement, etc. – is planned with presentability in mind. Footage from this group becomes the primary face of the study, and the low-quality footage from other groups becomes a supplement, usually “covered” on screen by images related to the topic. The result is unlike any focus group tape you’ve seen.
