Who buys Heinz® Vinegar?
Ninety percent of American Households buy vinegar. Consumers in the Pacific and mid-Atlantic states buy the most vinegar, perhaps because of the great interest in salad and gourmet cooking in metropolitan areas. During the lat summer (July- September), vinegar sales peak as consumers purchase gallons of vinegar for use in pickling and food preservation. The most popular food uses of vinegar are (1) salads (2) as a cooking ingredient and (3) for pickling and home canning.
