What Happened to the Yellow Pages?
The Importance of SEO Written by Brad Austin & Laurie Infantino A couple times a year, I hear a clunk at my front door and am alerted by my barking dog that someone is there. I open the door to find my new yellow pages at my door step. I reach down, pick it up and go directly to my trash can. How things have changed! Not so long ago I would have picked it up and replaced my old, worn yellow pages with the new shiny version. Remember how we used to pull our yellow pages off our shelf to look up a business—like “Insurance”—and there, in alphabetical order, were the names of the insurance agents in our area. Our eyes were drawn to the big ads—figuring they must be better than the others, and rang them up. Now, instead of “letting our fingers do the walking” through the yellow pages we are having our eyes do the browsing on the web. Instead of our eyes going to the big ads, we go for the first page the browser displays for what we are looking for. Just like with the “Big Ads” we figure tho
