Is Strategic Planning Recession Proof?
Strategic Planning is a road map to lead an organization or a single entrepreneur from where they are now, to where they would like to be in the future. Fair enough — but is it recession proof? The answer is emphatically yes! Strategic Planning is the one business tool, which if done right, can make your business essentially immune to business cycles. The key part of that sentence is “if done right”. Strategic Planning is, at its core, a method for predicting the future. Strategy is the game plan to create your future — to win — even in the face of resource constraints, or intense competition. Strategy: Maximizes reward, and minimizes risk Leverages resources Provides context, meaning, value, direction, and alignment for tactical actions Leads to long-term success Think about it: In almost every industry today, there are two kinds of organizations. First, there are those like Microsoft, Google, and Dell that change the game; they shape the ‘rules’ to their advantage. Second, are all
