Why Do Patients Fear Doctors?
Although it is necessary to advertise your practice, there are reasons other than poorly crafted ads that may cause your campaigns to fail. This is especially true in the medical profession because it is extremely difficult to get new patients to have confidence in you. Even if their current doctor isn’t giving them the care or services they need, quite often patients opt for familiarity because they feel ‘safer.’ The best advertising campaign that a doctor can launch is a promotion that instills trust, before that patient ever enters the door. One of the primary concerns that new patients have is the fact that new doctors just aren’t familiar with their medical history. Based on the fact that doctors see literally dozens of patients within the course of a day, consumers know that it is next to impossible for any doctor to take the time necessary to become acquainted with you during the very first visit. Their biggest fear is that you will miss something important in their diagnosis an
