What can service companies like Jet Aviation do to ensure that business aviation remains viable?
The viability of business aviation is not in question. We should step back and remind ourselves that global economic trends will continue to support the growth of business aviation overall. The geography of this growth has shifted but the viability is not in question. If anything, globalization makes it more viable. In the U.S. there are key indicators that now are rising, such as improving productivity figures. If we look at how we fit into the overall marketplace, our role is to ensure that business aircraft operators can operate within a support network that is as efficient globally as it is in U.S. and Europe. We feel we can be continuing facilitators of international growth. Demand seems to be growing fast in emerging markets like the Middle East, Asia and Russia. What progress you are making with Jet Aviation’s new operations in Beijing and Moscow? There are complexities in every new location. Some we expect, but there are always surprises. Our efforts [to respond to rising globa
