How did CTV get that spot?
We got that spot after years and years of building a relationship with the Academy and with ABC. Every year, we send our tapes to ABC to show them what we did the year before in an effort to persuade them to allow us to do it again. About four or five years ago, as CTV stepped up their coverage, ABC stepped up their commitment to us. What are the best questions to ask the stars on the carpet? There is no ideal question but there is a good type of question. The best question is one that is going to elicit an immediate response, something that shows that you know and are interested in that person’s story, but one that is going to give the people at home some information, whether or not they’ve seen the movie. They can’t be open-ended questions. The worst questions are things like: what was your favourite memory of working on the movie? Because you’re going to get a pregnant pause. You don’t want to force a star, in the heat of the red carpet, to sit there and think back to come up with t
