What’s digital cow tipping?
Another quick how-to: Step 1: Choose a cow to tip. In this instance, a cow isn’t a four-legged beast but an unsuspecting corporate entity with an online presence. The recent spam attack on Twitter’s trending topics is a perfect example of digital cow tipping. Step 2: Send out a “call to action” to your social network. Social media allows us to quickly build relationships that function along the same lines as what I refer to as “drinking buddies.” They’re sort of people who are good for help on a quick project but probably nothing long-term. (You can build long-term friendships through social media but those take a lot of sustained effort and mutual commitment.) You don’t need real friends for digital cow tipping. You just need a bunch of people who will click a mouse button a few times. Step 3: Have your friends simultaneously leverage their digital influence against the entity you’ve decided to attack. Real time mass communication systems like Twitter make planning simple and cost-fre
