Why the German Market?
German market is the world’s fourth largest economy in 2008. Germany is steadily recovering from the Global Financial Crisis as its economy grew by 0.3 per cent in the second quarter of 2009 despite all expectations. Despite the global economic downturn, the German market for medical equipment and supplies was estimated at US$12,446 million in 2008, 76% being supplied by imports. It is the largest market in Europe. New fast growing sectors include IT, biotechnology and renewable energy. Germany offers many commercial opportunities to Australian companies as a gateway into Central and Eastern Europe.