Confused by sales and readership?
For every copy of a magazine sold, it is usually read by more than one person. For example, you might buy a copy of Vogue and give it to a friend (that’s 2 readers so far) who then gives it to a dentist’s surgery (another 50 readers). Many countries undertake marker research to discover how many people read a publication. In the UK, the National Readership Survey (NRS) interviews 36,000 people each year and assesses their reading habits of 200+ magazines and newspapers. The numbers are then multiplied up to represent the whole population. Vogue, for example, has a circulation of about 160,000 copies in the UK, yet more than a million adults tell the NRS they read it. So it has a readership of about 6 times its circulation. Newspaper supplements are not usually included in magazine readership tables. For example, in France, the title with most readers is Femme Actuelle with 6.9m readers ( AEPM/Audipresse data). Yet Version Femina has 10.3m readers, but is not counted in the main magazin
