What is the weight of a paper?
Printing paper comes in several sizes, styles, colors, thicknesses, and coatings. Weight generally refers to its thickness. That thickness often affects how an ad will look when printed upon it. How does paper weight affect the look of my ad? It’s generally thought that the thicker the paper, the better an ad printed upon it will look. Does paper weight affect the price of my advertising? Heavier paper usually costs more, and the publication must figure this into its printing and distribution costs. What paper weight does spot color or full color work the best on? Many experts suggest that the heavier and brighter the paper stock, the better color will look on it. How about black and white? These ads, also simply called single color or black ads, work well on just about any kind of paper. What is the difference between recycled paper and paper that isn’t recycled? We can’t tell much difference. Some people believe recycled paper is slightly rougher, but we disagree. Most modern-day rec
