What makes a good/bad logo?
A powerful logo is not a cute font with embossing and special effects. It is not an intricate drawing, a smart animation, or ambiguous swoosh shape. A powerful logo is simple, unique, and has meaning. It begins with a marketing assessment and ends with solid design principles. A memorable logo represents every positive experience a customer has ever had with your company. A poor logo has no holding value – your branding efforts are essentially useless.
