Whos Drinking Alcopops?
The American Medical Association released the “Girlie Drinks”survey last year concluding that alcopops are the beverage most frequently consumed by teenage girls, but the least-favored alcoholic beverage for adult women. These results are especially disturbing given a recent status reporton underage drinking released by the Center on Alcohol Marketing and Youth reporting that, according to three recent Federal surveys, girls are now binge drinking more than boys. A recentsurveyof youth in California supports these national findings. The Center for Applied Research Solutions conducted a survey for the California Department of Alcohol and Drug Programs of 304 California youth in 41 groups from 16 counties. The results demonstrate that youth are attracted to the colorful, hip packaging of alcopops, that they underestimate their alcoholic content, and that these drinks are, in fact, very popular with California teens. The Great Alcopops Debate Alcopops are labeled as “malt beverages”, but
