What are holiday discount clubs?
Consumers signing up to become member of a holiday discount clubs, pay a substantial initial fee to join the club. The benefit of the membership is access to a booking service where they can book discounted accommodation, flights, rental cars and other services. In the marketing of these clubs, consumers are often promised discounts of 70% or more in luxury hotels and cheap flights. However, many people end up being disappointed, as the discounts are not what they expected and the best destinations are heavily oversubscribed. The new Directive will regulate “long-term holiday products”. This is a legal term which includes many different types of contracts which are currently offered in the market place. These are known for instance as holiday discount clubs, international travel clubs, vacation exchange clubs and sometimes have names like “Luxury Dream Holiday Exchange”. Whatever they are called, consumers who sign up for “long-term holiday products” will be granted the same rights. Th