Why is the smoky eye popular?
It’s one thing to not know the answer to a question; and another to wonder if a question is unanswerable; but it’s hella presumptuous to tell someone that their question is categorically unanswerable based on your own ignorance. In all fairness, while I agree with you, it is not exactly as dry cut as that. Fashion companies hire fashion consultants to work the streets and see what is new and what is cool. They usually present this in a lookbook format with broad generalizations. I have a feeling around 04, 05 it was that words like “bohemian,” “70s electroclash,” and perhaps even “post-punk.” These are mainly brainstorming ideas. They take these images of people on the street, of clothing they purchased, of incongruent items that add to the look and present them to a team of managers. These managers go through committee and decide, especially at big chains, what they want to buy, what they want to pursue and what is mainstream and what is just trend. Usually there’s always a few things
