Some data looks old/Ive seen it before?
If this is a concern, then we have to go back over what a lead on the Lead Generator really is. First, remember that using the Lead Generator is not like buying a database, where 95% of the data is waste (and you don’t know which 95% it is.) The Lead Generator is all about quality: finding prospects who actually need your products & services, and not wasting scarce resources spamming unqualified suspects. Second, keep in mind that every user has to update their data monthly (plus a one month grace period,) in order to maintain access to the data base. As a result, the information on the system should never be more than one-to-two months old. Considering the content, i.e. actual needs that should be orders of magnitude better than any else available. Third, note that leads on the Lead Generator don’t “age” in the way that traditional leads do — because they’re not traditional leads. Certainly there may be time-sensitive opportunities; but if they’re still online, they’re still hot, and
