Why spend money creating a brand image?
The truth is you don’t have to spend a dime creating a brand image! Brand image is something you have whether you try or not. Brand image is what the public sees, it is the image they have of you –either good or bad. If you’re in business today, you already have a brand image. Customers and prospects already have an image of your company based on everything you’ve done so far. The question is: is your brand image the brand image you want and is it one that works best for your success, and your company’s. A quality brand doesn’t have to cost a fortune to develop. (see sidebar for how much Nike spent). The most expensive part is the time you take to discover what your company’s brand image should be. What will it take to make your company unique?
