What is a tearsheet?
A tearsheet is the proof of your advertisement on the page on which it was published. At USADWEB, we request tearsheets from publications at the time when your order is placed. Tearsheets are generally mailed to us within two weeks after the run date. Upon receiving the tearsheets, we copy and resize them for convenient filing. Once we have collected all of the proofs for a case, we mail the originals with a photocopy of each to your office. We keep one set of copies on file for our records as well. What is an e-sheet? An e-sheet is an electronic tearsheet. Many newspapers and magazines have adopted an “e-sheet” system for sending tearsheets. E-sheets are not photocopies. They are electronic versions of the actual tearsheet, produced by the advertising media. In many cases, the newspaper name and the ad information appear on a tab along the side of the sheet. For PERM cases, e-sheets are recognized as original proofs of publication. Newspapers and other media that offer e-sheets may no
