Who is media savvy?
According to Guru-Murthy, it is not just public figures and politicians who have become more media savvy. It’s also the public, who can spot tricks and ploys on both sides. “If you stick to one particular interview technique it can become terribly stagnant,” he says. “You constantly need to think of new ways of putting the questions.” One interview that stands out was with Labour MP Jim Devine, who was barred from standing at the election after reports that he claimed expenses for work on his home by a non-existent firm. Guru-Murthy interviewed him on 5 February, the day he was told he faced two charges of false accounting for submitting fake receipts for the sum of £5,500. This was claimed for stationery but actually used for staff wages. “I decided to take him through exactly what had happened. I wasn’t trying to be hard on him, just find out exactly what he had done, and quite remarkably, he told us. That is quite rare.” Dreaming of Obama His dream interview would be with President
