Why regulate the use of UM’s marks?
A. The licensing program strives to regulate, promote and protect the commercial use of the University’s name and identifying marks, both on and off campus. UM benefits from public recognition of its images, and if properly managed, these images provide the critical unifying look that establishes a visual presence. The look then becomes identified with the quality of UM’s programs, products and services-and distinguishes its program from other universities. Royalties collected from licensed merchandise are returned to the University to help support University programs and services.
