Why advertise with WAIN?
• Affordable – when you compare spot to spot, radio tends to be one of the least expensive media advertising outlets. However, frequency is the key! There are many ways to keep your costs in line while reaping the benefits of radio. For instance, buying fewer spots, but running them all in one or two weeks, so your customers are more likely to hear your message. • Psychological – especially if you voice the commercial yourself! Hearing your voice makes people feel as if they “know” you. • Fast – you can get your spot running in no time. • Loyalty – listeners are very loyal, once they choose a station that has programming suitable to their lifestyle. If you know what your customers are listening to, radio is an excellent way to reach them! • Efficient – by effective targeting of listeners demographically and/or geographically. • Relevant – by reaching listeners when and where the message is relevant to them. • Unavoidable – with low ad avoidance because, come on, you can’t close your ea
