Is a Film/Video Magazine Viable Today?
Ironically, while I was sweating in the trenches, I noticed that niche magazines like Vogue and People were doing well, despite the recession. In fact, the “Magazines, The Power of Print” campaign in Rolling Stone, and elsewhere, claims readership is increasing in the 18 to 34 year-old cohort. Indeed, De Lauers Newsstand is full of new magazines. In October, “The Hollywood Reporter” will move from a five-times-a-week tabloid, dependent on studio ads, and fawning in exchange over their output, to a feistier glossy weekly that includes fashion and art. “We are not going to be a product that purely strokes the industry because the industry won’t respect that,” said Richard Beckman, formerly of Condé Nast, where he was known as “Mad Dog,” (NY Times 9/13/10). “They can make it a must-read,” said Lorenza Munoz, a journalism professor at USC and former entertainment reporter (in the same article). “If they are covering Hollywood and breaking stories, then people will have to read it.” Being a
