What Is Targeted PPC Advertising?
PPC campaigns increase return on investment by targeting keywords used specifically by a segment of searchers. Bidding on more specific, less competitive keywords makes a company’s pay-per-click ads more relevant to people who know exactly what they’re looking for. In other words, bidding on the phrase “cheap plane tickets boston” helps your business target individuals who are seriously looking at traveling to Boston and not just general travelers who are basing their vacation destination solely on wherever they can find cheap plane tickets. Yahoo! is taking audience segmentation a step further by allowing advertisers to target specific demographics, zip codes and time frames. That means an airline offering cheap plane tickets to Boston can bid on those keywords specifically when they know searchers are looking. For example, say the Chicago Bulls are playing the Celtics in Boston. With new advances by Yahoo!, that airline can target the sports-minded demographic in specific zip codes o
