Do lead boxes really work?
Lead boxes, such as our TrialBOX™ program, are great for brand recognition in your community and are a good resource for prospecting. The success of the program, however, is dependent on where they are placed and they do require a little bit of follow-up on your end. We recommend placing the boxes in reputable business that have similar clientele as your facility. For example, if your target audience is women, a good place for your TrialBOX™ might be a high end salon. Timely collection and follow-up on the leads is another critical factor to the program’s success. Assign an employee the task of collecting the leads once or twice a week and then establish a plan of action for follow-up. By entering these prospects into our software, you can make sure all follow-up is performed and track the program’s success.
