Has Zed’s D2C background made it hard to convince potential B2B customers?
That’s where the addition of Player X has helped. We’ve been able to enhance a strong D2C structure with the relationships and the expertise that come from B2B teams. That’s been the case especially in markets like the UK and Italy – and it’s transforming our US operation too. So what’s happened to all the big plans that Zed had for social media? We’ve learned a lot, not least that social gaming is where all the demand is at the moment. We moved our games developers into the Pyro Studio (Zed’s game development sister company) and built the Planet 51 online game, which is free to play and monetized with virtual items. It’s got players in 20 countries. Now, we’re working on seven more social games including Ingenious, which is based on a brain training concept. Planet 51 was the movie developed by Zed and its sister Llion Animation. There’s a perception that it under-performed. Is that correct? Well, we released it in 170 countries, which is an incredible achievement for a European studi
