Wheres the value proposition?
Dr Marianne Broadbent, Group Vice President, Executive Programs Worldwide, Gartner Make the link between executive focus and your value contribution Business executives are excited by shareholder or stakeholder value. For commercial enterprises, this is top-line and bottom-line financial growth. For non-commercial enterprises this is constituency and political capital. Knowledge and information investments contribute at the business operational level. Information professionals need to articulate a ‘trail of evidence’ for their business colleagues to clarify and explain their value contribution. Knowledge-based initiatives are often unfocussed and not linked adequately to business outcomes. Leveraging knowledge assets effectively requires well focussed initiatives clearly linked to business performance. Information professionals need to understand executive perspectives First, identify business imperatives and the information contribution. Four critical imperatives are gaining agility,
Related Questions
- I have just bought a new home and it looks like the Assessor has given it a value that is higher than Proposition 13 allows. What should I do?
- How did a non-prime auto financing company strengthen its value proposition to its target audience?
- What is the value of Proposition 13 to people buying their first home today?
