What is strategy development?
Strategy is a many-sided notion. Often strategy implies action plan, business concept, conduct principles. Creators of Balanced Scorecard David Norton and Robert Kaplan defined a strategy as a set of theories on causes and consequences. This definition makes it possible to present a strategy in the form of a map on which strategic objectives at different levels are linked with cause and effect ties. What can be more understood and comprehensive than the visual are representation? Such an approach encourages the strategy to come down from the academic level and makes it a real working tool for ordinary managers. However, it is not easy to make such a transformation and turn the strategy into a comprehensive strategy map. Before designing such a map you need to formulate the concept of the strategy.
