What is The Last Best West?
Before Longfellow penned his old west adventure novel, The Last Best West, the phrase had a notable past. . . . The Last Best West was an advertising slogan used to attract immigration to Western Canada between the years 1896 – 1914. The Canadian Government took out full page adds in British, American, and European newspapers to encourage immigration to Western Canada. Millions of settlers flooded Canada during these 18 years.
