What makes a good e-commerce website?
On One Hand: Things to IncludeAccording to Jeff Olson, senior art director at HSN.com, a good e-commerce website should be easy to use and give visitors confidence in the company that runs it. Prices and product descriptions should be prominently displayed, and it should show color swatches and alternate views of products in an easy-to-access format. The checkout process should not overwhelm the user and scare her away just as she is prepared to make a purchase.On the Other: Mistakes to AvoidAccording to Jason Chance of SitePoint, a successful website should have its own style, so don’t choose the most commonly used template for your design. Don’t overlook customer security, but make sure pages in which users must enter personal information are secured with an SSL Cerfiticate. Don’t forget to optimize your images and include thumbnails so pages load quickly. In addition, make sure to include your company name and contact information on all pages.Bottom LineThere are many aspects of a g
