How Do You Make A Travel Brochure?
• Decide on the story you want to tell with your travel brochure. You’ll be telling one story if you’re creating a travel brochure for a historic village or museum and a completely different story if you’re developing a brochure that markets an entire city or resort. • Note the main features of your destination that you want to highlight in the brochure. You can’t tell everything about the place you’re selling, no matter how tempting. This is especially difficult if you know the place well and want to convey everything about it. • If you try to tell everything about the destination or attraction, what is the visitor’s incentive to make the trip? Just pick the top handful of features (no more than eight or 10) to highlight in the brochure. • If you make the brochure too packed with information, chances are good your potential visitor won’t read it. People like easy-to-scan brochures with bullet-pointed text and photos. • For brochures marketing an entire city or resort, compartmentalize
