What Groups Use DAM?
DAM systems have been implemented by a wide range of institutions, including universities, public broadcasting stations, government agencies and industry. For example, clips selected from thousands of hours of video created by news organizations can be quickly made available to producers for preview and re-use when new developments of a continuing news story emerge over time. Can educational institutions learn from what is being done in corporate environments? Yes. For interesting reading on the University of Michigan’s visit to CNN, see James Hilton’s New Horizons article in March/April 2003’s EDUCAUSE Review: “Digital Asset Management Systems”. http://www.educause.edu/ir/library/pdf/erm0327.pdf By the way, the University of Michigan has documented much of their process on their own DAM Web site: Digital Asset Management Initiative. http://sitemaker.umich.edu/dams Examples of other groups using DAM are: Boston’s public broadcasting station, WGBH. This station has been involved in a DA
