Why does Brizo watch fashion trends?
We watch fashion trends pretty closely because Brizo is a pretty fashion-oriented brand. When we first kicked off the brand, we wanted to fill a place in the market where no one else was and that consumers were really going after. In the research we did, people who were up on fashion cared more about their home interiors and were willing to spend more. Fashion is aspirational, an invention of one’s personality. We found that if people paid attention to their clothing, they paid attention to their homes because they viewed their interiors as reflections of them. We’ve always considered faucets functional sculpture, and just as accessories make the outfit, Brizo is jewelry for the home. You don’t need the accessory to be the star; you’re only looking to set off the rest of the ensemble. We took a lot from fashion in that respect. We wanted some products that conveyed timelessness and some that would be more polarizing to make a statement. Some faucets we thought, “That’s going to be the
