Why are blogs important?
• Blog tools are a new way of publishing and distributing information on the web. • The advanced blog tools’ content management systems and tools (such as subscriptions, RSS feed, and so on) bring the ability to publish and send out to hundreds of thousands of subscribers. Blog tools are easier to use and may replace chat lists, mailing lists, and email newsletters. • Blogs allow collaborative publishing. A small group of experts can discuss an issue and it can be read by thousands. A blog can also be open and allow anyone to create new topics and start discussions. • Blogs turn a website into active information distribution, and that could give rise to much more interactive websites for organizations, political groups, small companies, divisions within companies, church groups, clubs, school associations, and so on.
– Blogs attract new visitors to your site. – Blogs create additional content for your site and provide spider food, or content that search engines can index. – Blogs emphasize your brand and identity. The more people see and hear about your brand, the more likely that they will become customers. – Blogs give your brand an additional entry in search engines, and if any negative information exists about your site, blog entries can push that information down in the rankings. Why is Twitter important? – Twitter brings new visitors to your site. – Twitter advertises your brand to a new audience. – Depending on the username of your Twitter account, your Twitter page will naturally rank high in search engines for your company name or personal name. This gives you additional visibility and can push down sites that you dont want showing up when someone performs a search query for your company name. Why should iClimber manage my Twitter account? A Twitter account can be set up by anyone, but it
