Who downloads podcasts?
• News hounds – Who do not wish to miss their favorite news shows (CNN, BBC) • Information seekers ― For individuals that seek information on different topics of their concern • Radio listeners — Who frequently miss radio shows at their regularly scheduled times (NPR) • Sports nuts – Can catch up on their favorite talk radio shows (ESPN) • Business – Can send out news, notes, meetings, assignments, CEO message, to their mobile sales force to listen to while traveling • Commuters – For those who travel to work via train, bus, walk, bike etc. can listen to their favorite podcasts • Parents – Can un-tether their children (or spouse) from the computer and free it for more important tasks • Students — Frequently on the go all day and want to get podcasts without hassle while charging their player at night(college lectures) • Professionals — Get free seminars from major universities (Stamford) or continuing education, medical (Mayo Clinic), legal (ABA, Lexus/Nexus), many others. • Religious