Whats in a Boilerplate?
Kaivac Cleaning Systems® announces an update to its “boilerplate” to better reflect the evolution of the company and its increased focus on science-based cleaning. A boilerplate, or “About” section, is placed at the end of a properly prepared press release. It serves as a statement to inform editors – and the public if printed – of general company information, where the company is located, contact information, etc. For many years, Kaivac has used the same boilerplate. In essence, it said the company developed the No-Touch Cleaning® system, which effectively removes soils, improves worker productivity, and promotes the dignity of the cleaning worker. “But we are a much different company now,” says Tom Morrison, Vice President of Marketing for Kaivac. “We still adhere to our early principles, but [we] are increasingly focused today on protecting health and the environment, [promoting] hygienic cleaning, and using science to ensure that surfaces are contamination free.” Morrison adds that
