Where should most local business owners begin with their internet marketing plans?
#1 is a mix of Search Engine Optimization (SEO) and Pay Per Click advertising (PPC) – which helps develop your UEBM (Unique Eccentric Business Model) and “Keyword DNA” on the internet which is literally the foundation for all of the secondary internet marketing methods such as getting on board with the Social Media Marketing craze. # 2 is link building, which is where Social Media Marketing can be implemented properly. And, the reason a local business should hire an internet marketing specialist is because most of the social media properties (i.e. Facebook, MySpace, etc.) don’t actually allow the proper linking methods to be effective in your link building efforts. Inbound links to your website are the virtual key to the online safe if developed and continued properly over time, but you have to begin with the end in mind to be effective knowing which properties are useful and which ones are a waste of your time. If you’re a local business owner who’s ready to get your internet marketin
