WHAT IS COMERICA TASTEFEST?
The Comerica TasteFest is a five-day outdoor food and entertainment festival in Detroit’s New Center during the Fourth of July weekend. The event is a family affair which offers free national and local talent on four stages, over 40 Michigan restaurants selling “tastes” of their specialties, free stage shows, activities for children, and a marketplace of unique Detroit products and memorabilia. The Comerica TasteFest is free and open to the public. The festival is supported by many of Detroit’s top radio and television stations, as well as the local print media. Over 500,000 people attend the event each year from throughout southeastern Michigan and Ontario. The Comerica TasteFest is produced by the New Center Council, Inc. (NCC) a 501(c)3 nonprofit business organization dedicated to the development and management of New Center as a vibrant, diverse and economically healthy district. New Center is the northern anchor of Detroit’s Greater Downtown. Since 1993, the festival has generated