Why make a mascot for Groundspeak?
• Frogs are everywhere – Just about every culture knows about frogs, and they can live in many different climates, like the desert and the jungle. Some can even glide, like the Javan flying frog. GPS technology currently is being adapted for use in many areas, from turn-by-turn directions to managing crops. And GPS technology itself can be used just about anywhere on the planet. • Frogs are symbols in many cultures – There is a rich symbolism of the frog in many cultures, including ancient Egypt. Usually frogs represent fertility, regeneration and reincarnation. We decided on a frog because we wanted to find a way to represent the transition from the usual idea of technology as an indoor activity to using technology in the outdoors. As a frog goes from tadpole to adult, GPS will eventually mature into a technology that everyone will use in their daily lives. • Technology + Nature – We wanted to merge the two different ideas of technology and nature into one symbol, which is why Signal
