Why are loyalty cards better than gift certificates?
Loyalty or gift cards are the gift of choice. Approximately 70% of American households have one or several that are in use regularly. • Gift cards are easier to issue and track than paper gift certificates due to their electronic format, and are less susceptible to fraud because they are harder to counterfeit. • They can be redeemed at more retail venues than gift certificates due to their ability to be processed through retailers’ existing processing platform. • Branded cards (sporting the business logo, artwork, etc.) act as a portable advertisement for the merchant or vendor, encouraging first-time and repeat business • More and more corporations are using gift cards to pay employees, and to execute employee and customer loyalty/incentive programs. Gift cards are an excellent, affordable, and very effective marketing tool to attract new customers and reward loyal customers — all on the same card!
