Why do people consume energy drinks?
There are two domains of the use of energy drinks to improve mental performance and to improve physical performance. In terms of mental performance, the largest consumer of energy drinks is the population of college students, who often rely on heavily-caffeinated beverages to combat the effects of a lifestyle high in stress, studying and partying and low in adequate rest. In a survey by Malinauskas et al. (2007) of 496 randomly selected college students at a state university in the Central Atlantic region of the United States, 51% were found to be energy drink users, which is defined as having consumed at least one energy drink per month throughout the course of a semester. Of those students, 67% consumed Red Bull for insufficient sleep, 65% for increased energy, and 52% to drink with alcohol while partying. Many athletes use energy drinks to improve their athletic performance as well. Since it contains caffeine, a known performance-enhancer, many athletes turn to heavily-caffeinated b
