Has the Look Gone West?
The 1994 Dodge Ram really changed the truck market with its unmistakable big-rig styling. But when Dodge introduced the new Ram with a trail drive of 20 Longhorn cattle down Washington Boulevard to the Detroit auto show, we were left with the feeling that the Ram might be chasing the same cowboys that Chevy and Ford keep wrangling over. Since then, the two-tone Ram Laramie has been the focus of Dodge’s initial promotion and it hasn’t exactly grabbed us. But if you look closer, all the good stuff appears to be in place. The big-rig Ram grille now is mounted on the body instead of the hood, and it’s tilted forward. Despite the “head down, ready to charge” theme of this grille, Dodge claims the new truck has a 0.42 Cd, making it the sleekest big pickup on the market and probably accounting for a slight reduction in owner palpitations at the gas pump. Plus there are 20-inch wheels in three styles. There are five trim levels available for the ’09 Ram: ST, SLT, TRX, Sport and the top-of-the-
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