Why did Coke change its formula?
According to the Coca-Cola company, the only major formula change in the history of the soft drink was undertaken on Apr. 23, 1985, when Coca-Cola was removed from shelves and replaced by New Coke.HistoryCoca-Cola says the drink was introduced in 1886 by Atlanta pharmacist John Pemberton. Mixed with carbonated water, the syrup mixture created by Pemberton was dubbed Coca-Cola by bookkeeper Frank Robinson, who recorded sales.Original FormulaThe Naked Scientists website explains the original formula for Coca-Cola contained extracts of the coca leaf. In the early days of the drink, this ingredient was replaced as the voca plant contains small elements of cocaine that are released when mixed with saliva.Market ShareThe major formula change of 1985 is reported by Coca-Cola to have taken place as a reaction to a slow decline in market share and consumer loyalty over the 15 years before the change. As the coke market of soft drinks grew larger, Coca-Cola found its market share slipping.Testin
