Why Radio Data System (RDS)?
RDS, or Radio Data System, is a system for simultaneous transmission of FM signals and digital data, analogous to Teletext transmission on TV. Parallels between the two services should stop here, because RDS in contrast to Teletext has no independent life, but is transmitted solely to assist in trouble-free reception and to render additional information to the FM programme. The System is now included in many of Bang & Olufsen’s current product line-up including BeoSound Ouverture, BeoSound 3000 and BeoSound 9000. RDS has been developed under the auspices of the European Broadcasting Union (EBU) since 1974. The aim of the system is the instant and unique identification of the FM station in order to help the radio listener to find his/her way in the over-burdened FM radio band. The System was developed primarily as a service for car radio reception, where reception conditions may change within seconds, due to the nature of FM broadcasting in relation to a moving car. When driving from on
