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What Is A Likely Voter?

likely voter
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What Is A Likely Voter?

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As you know, not all Americans who are eligible to vote do so, and voters, as a group, can be different than non-voters. As a result, in the months and weeks just before an election, we will try to identify those respondents who are most likely to vote. We usually refer to those people as “likely voters.” Typically, they are registered to vote, say they are definitely planning to do so, and fit other criteria which years of polling have shown are likely predictors of voting behavior.

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